Hard Rock will operate The Mirage through 2023 and then shut it down in 2024 to rebrand, expand, renovate, and build a guitar-shaped hotel tower along the Las Vegas Strip.
Hard Rock International bought The Mirage for $1.08 billion. The property will be renamed and rebranded as the 'Hard Rock Las Vegas'. 13, 2021 Hard Rock International announced the purchase of The Mirage Las Vegas Hotel and Casino.